Firefighters have been responding to reports of a blaze at a busy town centre supermarket.

Crews were called to Sainsbury's in Maidstone at 11.40am and were on the scene within seven minutes.

A fire service spokesman said first reports suggest it was a bush fire.

VIDEO: Crews tackled the fire at Sainsbury's in Maidstone.

One engine was sent to the store in Romney Place. Police officers were also called.

Crews left the scene shortly after midday.

The cause is being investigated.