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A security system is believed to be responsible for smothering late-night shoppers in smoke at Fremlin Walk, Maidstone.
The anti-theft device went off about 7.30pm this evening, half-an-hour before the stores were due to close.
Some initially thought a fire had broken out at the town centre shopping mall, but security staff were quick to reassure people that it was a false alarm at Storm Front store which sells Apple products.
The system is designed to disorientate would-be thieves by filling the store with smoke to impede their escape.