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Members of the public are invited to lay flowers in tribute to Pat Lamb beside the River Medway.
The Pat Lamb search team are asking those interested to lay their flowers between the Asda Living and TK Maxx stores, which are based in St Peter's Street.
A funding page to raise £6,000 for Mr Lamb's funeral has also been created.
It was set up by Pat Lamb's girlfriend Natasha Morgan's sister Natalie, and has been backed by the family.
Flowers should be laid on that side of the river and anyone not local can place a phone order with Nikki's Florist, based in Loose Road, Maidstone.
A message posted on the Pat Lamb search team's Facebook page said: "For environmental side of the flowers we would urge people to please remove plastic wrappers from any bouquets."
The florist will take flowers down once a day and plans to donate 10% of the proceeds to the Find Pat Lamb GoGetFunding page.
To place an order call 01622 685849.
Tributes are also being left at Cuxton Marina, close to the premise's office.