A gym is collecting clothes and accessories to help those affected by the devastating tower block fire in West London last night.

Core The Gym at The Mall Maidstone is collecting clothes and unwanted items to help those left homeless by the fire that engulfed a 27-storey tower block in London last night.

The gym is asking members, shoppers and the general public to donate any unwanted clothing or possessions that could help the families affected by the fire.

Jay Atkins, managing director at Core The Gym, said: “When we heard the news, this seemed like the right thing to do by the community. The fire has seen many families lose everything. This is the least that we can do.”

The unwanted items will be collected at 7pm tonight from Core The Gym and taken to London by Shaf Allyman, a member of the gym.

“If anyone would like to join Shaf in taking the items to London, you will be welcome as hopefully if enough items are donated, we’ll need more than one vehicle,” added Jay. “Please dig deep as many innocent families have lost everything including loved ones and material possessions.”

It has been reported that the fire began at 1am at a 27-storey tower block in White City, London on Wednesday, July 14. Six people have been confirmed dead and at least 50 injured in the fire, with dozens of people still missing.

To contact Core The Gym and to help with the cause, call 01622 828599.

Suzie Brindle, Marketing Manager at The Mall Maidstone, said: “We urge all of our shoppers to come together for this cause. We can only imagine what the families affected by the fire are going through and we support Core The Gym in their drive to help.”

Eyewitnesses described people trapped in the burning tower screaming for help, shouting for their children to be saved and even jumping from the building to escape the fire.

Over 40 fire engines containing more than 200 firefighters attended the scene which has been labelled a major incident. The tower contains 120 homes.

Justgiving, the fundraising website, has noted a significant spike in the number of pages dedicated to raising funds for those whose homes and belongings have been destroyed.

Two hundred and fifty pages have already been set up and more than £200,000 has been raised with this figure constantly rising.

To see the various fundraising efforts and to donate visit www.justgiving.com/crowdfunding/categories/emergencies/grenfell-tower-fire