The Hop Farm Music Festival is to return next year with a new promoter running the three-day event in July.

The news comes after the cancellation of this year’s event at the Paddock Wood attraction amid poor ticket sales.

The festival, scheduled for July 4-6, will cater for about 20,000 people and is to be re-styled as a ‘boutique’ festival, offering more than music.

The Hop Farm said it was good news for music fans.

Miguel Fenton, head of marketing at the Hop Farm, said: “The event is going ahead, which is great news. There will be a fresh approach under a new promoter.”

A spokesman for UK Events, which is involved in organising the festival, said: “It will be more of a boutique festival with a new promoter and line-up.”

That promoter is understood to be Neil Butkeratis, who runs the Flashback Festival in Nottingham and a festival in Chelmsford.

On Twitter, he posted a message appearing to confirm his involvement, saying: “Great couple of days in London, ,very productive and some great artists lined up....looking forward to a full festival season next year, exciting times ahead with Flashback, Hop Farm and Chelmsford.”

In its previous guise, the festival organised by Vince Power secured some major headline acts, including Prince, Morrisey and Bob Dylan.

But the recession was blamed for its demise after five years.

A press launch for the festival is scheduled to take place later this week.