A town centre bar known for posting provocative jokes on social media has struck again with an expletive-laced quip.

Bierkeller, in Bank Street, Maidstone, faced backlash in October after publishing a photo of a politically incorrect dyslexia joke with racial references.

The Bavarian beer hall themed bar took to Facebook again last night with another edgy quip.

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This time, the bar posted a mock multiple-choice dating questionnaire which includes a four-letter expletive deemed by many to be the most severe in the English language.

One Facebook user, who wanted to remain anonymous, contacted KentOnline accusing the venue of questionable marketing.

"What a really dangerous way for a wel- known establishment to market themselves by using that particular word," they said.

"I know it's a commonplace word and people use it every day, swearing doesn't offend me - I'm broad minded, but I could not imagine them using it in their social media advertising.

"I sent it to my husband and he wondered if they had been hacked. I know they have posted some things that are near the knuckle in the past but this was a bit of a wow moment.

"I work in social media and it really shocked me, I have never seen a brand come out and put something like that on their page."

However the joke has been enjoyed by commenters online.

One woman wrote: "This would be my dating profile," while another said: "I love your posts, The Bierkeller Maidstone. Always so brutally honest."

Bierkeller was approached for comment but have not responded.

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