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Thousands descended on Maidstone to see Christmas lights come on and performances from an X Factor star.
Singer Jade Ellis, a finalist in last year's TV singing contest, who had a heated confrontation with Gary Barlow, took to the kmfm stage.
She was joined by dance duo Misunderstood, former members of Britain’s Got Talent semi-finalists Myztikal, while performers from the Mandy Ellen School of Dance kept everyone on their toes with some energetic routines.
That all-important flick of the switch was taken by Mayor of Maidstone Clive English plus the stars of the Hazlitt Theatre's panto Dick Whittington.
The entertainment ran from 4pm-6pm on Friday evening with kmfm presenter Garry Wilson hosting.
See Friday's Kent Messenger for more pictures from the switch-on.