Tributes have been paid to a "genuine good guy" who was killed when the car he was driving collided with a fuel tanker.

Phil Edbrooke-Childs, from the Dover area, was driving in Hermitage Lane in Maidstone when the crash happened at 9.30am yesterday.

Emergency services, including an air ambulance and specialist ambulance response teams, were called but the 36-year-old tragically died at the scene despite the best efforts of paramedics.

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Mr Edbrooke-Childs was managing director of Kent and Medway Health Informatics Service, a technology provider for the NHS, since 2013.

His most recent success had been the development of a pioneering new app to help parents with newborn babies, called Born to Move.

VIDEO: Phil Edbrooke-Childs died after his car collided with a fuel tanker.

Before that he spent more than eight years working at several NHS trusts. He also spent time at the BBC.

Tributes poured in on social media for Mr Edbrooke-Childs, described by one person as "a genuine good guy with a big heart."

Jo Shannon wrote: "Phil was such a lovely man with a wicked laugh."

Former colleague Karen Edmunds said: "So sad. Phil was a truly lovely guy and a great boss. So tragic. My thoughts are with his partner and family."

Among his hobbies were photography, cooking and graphic design.

Police are currently investigating the crash and are appealing for any witnesses to come forward.

Anyone with information is asked to call the serious collision investigation unit on 01622 798538 quoting 04-0242.