A popular athletic footwear and apparel retailer has launched another store in Kent.

Skechers has officially opened its doors in Fremlin Walk in Maidstone.

Located next to Patisserie Valerie, the shop replaced the unit's previous footwear company Office.

It is the fourth Skechers store in the county, after Bluewater Shopping Centre, Designer Outlet Ashford and Whitefriars Canterbury.

The new store follows a flurry of recent openings in the area in the past six months, including Little Blue Finch, Taco Bell and PizzaExpress.

Coffee shop Muffin Break was the most recent addition, which opened a second venue in Maidstone just two weeks ago, and is located beside Pandora and Schuh.

Fremlin Walk centre manager, Lloyd Wright, said: “We’re excited to welcome yet another great brand to the centre’s line-up.

"The team have done a fantastic job with the store fit out and the range in-store is sure to be a hit with our customers.

“Fremlin Walk’s store line up is evolving, and our attractive proposition is encouraging more and more brands into the town.

“The good news doesn’t stop here either. We’ll be able to announce even more exciting new openings in the not-too-distant future."