It's been a true David and Goliath battle, but after nine months a Kent app developer has finally learnt it can keep its name.

Rubbish-snapping app LitterGram ran into trouble earlier this year after Facebook ordered developers to stop using the name.

Lawyers working for the social media giant were concerned over the 'gram' suffix, which they saw as a threat to their Instagram brand.

But after months of uncertainty, and a personal plea to Facebook CEO Mark Zuckerberg, LitterGram boss Danny Lucas today learnt he could keep the name as it is.

The Tonbridge businessman said: "We are now pleased to announce that following all of our efforts, Facebook's lawyers have now dropped their case against us, allowing us to keep our name and wishing us continued success.

"We applaud Facebook for taking this admirable approach and thank them very much for lifting a weight from our shoulders that will allow to focus on the job in hand."

LitterGram, a free download for smartphone created by construction firm boss Danny Lucas, allows users to snap and share pictures of places where rubbish has been dropped and inform councils where to send their clean up teams.

Tonbridge and Malling Borough Council is currently using LitterGram to help its teams clear up quicker.