It is a row which has been rumbling on for nearly a quarter of a century, but an Aylesford shopper is still campaigning for the name of his local supermarket to be corrected.

When Sainsbury’s Larkfield first opened in 1991, its title infuriated 80-year-old Ted Bates. He wrote to the chief executive demanding to know why a store based in Quarry Wood Industrial Estate in Aylesford had been named after a town more than a mile away.

This week Mr Bates, who lives in The Oaks, was still fighting for the geographical error to be righted, taking his complaint once again to the store manager.

He said: “I wrote to the chief executive at the time saying it was nonsense and received a nonsensical answer back. One time I was told that there was already a distribution centre in Aylesford so they had chosen the next closest town, and on another occasion that they didn’t want to confuse their drivers between Aylesford and Aylesbury.

“We are passionately proud of the area in which we live, we want to retain our identity.

“Whatever they call it internally is their business, but it should be corrected on their website, their receipts and their customer announcements.

“We are passionately proud of the area in which we live, we want to retain our identity." - campaigner Ted Bates

“They just keep ramming it down our throats which leaves shoppers antagonised and incensed for no reason whatsoever.”

Mr Bates has been successful in another renaming campaign. In 2013 his complaints forced the Post Office to correct the online addresses of its Larkfield and Ditton branches, which had been mistakenly referred to as being in Maidstone as opposed to Aylesford.

He added: “Many people moan about these mistakes but I like to pick up a cause if I can and do something about it. With Sainsbury’s it shows apathy and a careless attitude towards the people who keep them in business.”

A Sainsbury’s spokesman said: “We have taken Mr Bates’ feedback on board and will be looking into this with the input of our customers and colleagues.”