A large section of one of a town’s most deprived areas is set to get a facelift.

Plans have been revealed to “rejuvenate” part of Luton High Street by demolishing old run-down buildings paving the way for a four-storey block of flats, shops and offices.

The developers believe the mixed-use housing scheme, next to the once-popular Hen and Chicks pub which has been empty for five years, will upgrade the site.

The initial idea was to refurbish three properties, currently occupied by the Medway Food Centre, Roof Care Roofing Supplies and the Golden Dishes restaurant.

The agents, Directive Planning, describe these premises as “in a state of disrepair, exhibiting broken parts and general deterioration”.

But after new government guidelines were announced earlier this year to “turbocharge” existing brownfield sites in a bid to stop builders concreting over green belt land, the plans changed considerably.

The man behind the scheme is businessman Ali Akpinar who runs Medway Food Centre.

He wants to get rid of the existing two-storey shop and residence, along with a one-storey shop, and build 13 one-bedroom and 11 two-bedroom self-contained apartments over four floors.

”The agent’s report to the council’s planning department said: “The proposed development aims to strategically upgrade the site, turning it into a space that is both visually appealing and functional.”

Hector Melendez, director of the London-based company, said his client applicant had gone to great lengths to assess transport links and respect neighbouring properties and the street scene.

While there is no provision for parking, the 24-hour car park in Nelson Terrace is next to the vacant pub and there are spaces for bicycles.

But the application has prompted objections from some residents who feel there was not enough parking in the area and it would cause traffic congestion.

To see more planning applications and other public notices for your area, click here.

The report said the aim was to “modernize and rejuvenate Luton High Street, while also acknowledging and mirroring the existing architectural style in the immediate area.

“The proposed development aims to strategically upgrade the site, turning it into a space that is both visually appealing and functional.

“The goal is to correct any existing flaws, ensuring an improved visual appeal for future occupants as well as residents.”

The design includes cream bricks and timber doors.