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Five, four, three, two, one... year to go until Kingsnorth Power Station's chimney is blown up.
If you had your eyes trained on it this morning, you'll have to keep looking until 2017 to see it fall down, and you probably missed the impressive spectacle of Grain Power Station's chimney getting blown to smithereens further down the coast.
But don't worry, you're not alone.
While thousands lined the shores of the Medway Estuary to watch the gigantic Grain Power Station chimney reduced to rubble, hundreds had their eyes trained on the not quite as gigantic - but closer - structure at Kingsnorth, which continued to stand tall well into the afternoon and is expected to remain intact for several months yet.
Some thought they had secured a tremendous vantage point, with spectators lining a footbridge on Ito Way Gillingham, many with cameras at the ready. There was even a group of schoolchildren among the expectant onlookers.
Among those watching was Dave Lelliot, 67, who had parked his snack van up on Owens Way, to catch the demolition on the banks of the river. He said everyone he could see there missed the crucial moment.
"There were lots of people parked up aiming their cameras, smart phones, binoculars. They were all along the jetty, all around the bay.
"I was talking to a couple of guys and I said 'it's gone 11am now, maybe the man who pushes the plunger hasn't turned up.'
"Then I looked around to my right and said 'hang on, that chimney over there has gone.'
"All around people had missed it. There were people shrugging their shoulders and quite a few disgruntled faces."
There was similar disappointment elsewhere at Riverside Country Park for some, although by the time of the demolition word had got around to most that they needed to look down river.