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Fans took to social media to mock Gillingham Football Club after 'out of date alcohol' was sold at a home game this week.
Gillingham hosted Millwall on Tuesday night for a pre-season friendly that ended in a 1-1 draw, which included flashes of encouraging form and a stunning 20-yard drive form Kyle Dempsey to put the home side ahead.
But the Gills' offering off the pitch was less widely applauded, when a sign advertising out of date alcohol was posted on social media.
Fan Anthony Potts posted a picture of the sign, stating: "Welcome to Gillingham #Millwall", which was retweeted hundreds of times and caught the attention of thousands.
John Richardson commented: "Whoever thought it was anything other than insane to give Gillingham and Millwall supporters, cheap and out of (date) alcohol. Anyway all ended in a draw so no one was too disappointed" while Scott Mason added: "Says everything about Gillingham" and @KyleGatfield97 noted "Transfer budget has to be made somehow."
Mark Webb said the drinks "went out of date April 2020", adding: "It was so flat it could hardly be classed as alcohol."
But not everyone was critical, with some fans relishing the chance for cheap beers.
@neveroffsideref commented: "best get down there mate" while @kevevs1908 said simply "I would"; @devo1995cpfc stated: "would defo still buy this", and @nickomatico concurred, adding: "Mate I wouldn’t think twice, just hand a tenner over."
@1AaronPaul struck on a genius idea, tweeting: "these lot are missing a trick...they should have just called it '2020 vintage' alcohol."
Gillingham FC have been approached for further comment.