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What on earth was Cody McDonald up to when he scored what turned out to be the winning goal for Gillingham at Carlisle on Saturday?
Footballers in recent times have been known for strange celebrations, since handshakes and slaps on the back were discarded for more inventive and exuberant displays. New born babies are cradled, corner flags circled and backflips performed.
And on Saturday after hitting the back of the net, Cody went of on a crazed run flapping his arms around like a chicken. But team-mates would have known exactly what he was up to.
He was honouring the Flappy Bird game that is not only a hit in the Gills dressing room but a global phenomenon, which has been downloaded 50 million times, earning its inventor a fortune.
Have you been caught up in the Flappy Bird craze? Leave your comments below.