Photo sessions for Kids Galore 2011 start at Hempstead Valley today, Tuesday.

We are beginning out hunt for this year's sweetest smile, cheekiest grin or most captivating gaze.

This year the prize money has gone up to a whopping £4,000 thanks to Hempstead Valley.

Photography sessions are being held at the shopping centre from today, Tuesday, February 22 to Friday, February 25.

But if you can't make it this week, they are being held again from Thursday, March 3 to Sunday, March 6 inclusive.

Last year, more than 750 cuties entered the competition, but there could only be one winner. The title went to adorable Gillingham tot Marcus Thompson, pictured left.

To get involved in this year's contest, simply fill in an entry form from you copy of Medway Messenger and have a photograph taken.

Parents need to phone photographer Melvin Sillcock on 01795 431024 for an appointment.

For full competition details, pick up a copy of the Medway Messenger.