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Rochester Esplanade has been closed from Corporation Street following advice from Kent Police.
Rochester Bridge Trust said access to the Esplanade had originally been kept open during refurbishment work, for vehicles turning left from Corporation Street, but this has now changed for safety reasons.
A spokesperson for the Trust said many drivers had been witnessed ignoring road closed signs and driving on the wrong side of the road along the Esplanade.
They added: "As a result the police have advised lead contractor FM Conway to completely close access to this area. Motorists using Corporation Street are asked to follow the diversion signs if they wish to join the Esplanade.
“We apologise for any inconvenience, but the risks taken by these motorists means it is considered safer to implement this closure.”
Access to the road will be maintained for residents of Castle Hill.
Road users travelling from Rochester along Corporation Street will be asked to follow the same diversion as vehicles travelling from Strood - crossing the New Bridge and continuing along Corporation Street, turning right onto Victoria Street. They then follow the road onto East Row, then Maidstone Road/B2097, turn right onto Priestfields, then right onto Shorts Way, which becomes the Esplanade.
To leave Rochester Esplanade road users are asked to reverse the route.
Anyone with questions about the Rochester Bridge Refurbishment Project, please contact Helen McConnell, public liaison officer for FM Conway, by emailing helen.mcconnell@fmconway.co.uk or calling 07917 518529.
