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A mass brawl broke out during the England match at a Chatham pub which has come under fire for charging punters £50 a table to watch the match.
Ugly scenes of punches being thrown, beer cans flying and female fans wading into the fracas were filmed at The Command House.
Trouble flared in the riverside beer garden as England won a World Cup penalty shoot-out for the first time in history, clinching a win over Colombia.
At one point about 20 people were involved in the fight, many trying to break up the pushing and shoving between what appeared to be two rival groups.
The two-minute video , entitled "All for £50 a Table" was posted on social media sparked criticism from Facebook users.
Kelly East, who posted the video, said: "Just all kicked off as Colombia equalised, some people were buzzing then people started chucking drinks hit someone in the face and it broke out from there!""I was a bit scary, it’s not nice seeing all that happen when we’re all meant to stick together."
Kevin Burgess reacted to the video, saying: "First bad video I’ve seen this World Cup! The rest of the country are together and celebrating!!!! How it should be should be ashamed of yourselves."
Lyndy Waterfield said: "Ya'all look stupid don't even know why or who you're all fighting, just going all in beating the c**p out of strangers for the fact of winning a game you didn't even play,
"I'm English - don't get me wrong - and I'm proud of it...but these people are just bloody animals."
Another commenter, who didn't want to be named, said: "This is an utter disgrace. What on earth has happened to people? Seems like they can’t enjoy a sport without bashing the hell out of each other."
So far the video has had nearly 10,000 shares and more than 800,000 views.
No one has so far commented from the pub.
Police spokesman Vicki Foster, said: "Officers were called at 8.17pm on July 3 to a report of a fight involving a group of people at a premises in Dock Road, Chatham. Officers attended around 8.30pm and spoke to a group of people. No offences or complaints were disclosed, and no arrests were made."