Take note men: Women in Medway are at their raunchiest when slipping in to clean sheets, courtesy of their well-domesticated partner.

Today the much-awaited film version of Fifty Shades of Grey opens in British cinemas, just in time for Valentine’s Day tomorrow.

But don’t panic boys; if the thought of whips and bondage is a bit too scandalous for you, there is a much more “vanilla” solution to getting your better half raring for romance.

Women in Rochester were surveyed by washing powder company Surf, and more than two thirds said they were more likely to have sex if the sheets were clean.

A quarter said just watching men do the housework gets them hot under the collar.

Sexpert Nicola Watson blogs about life on the dating scene under the name Nixalina.

The former Rainham Mark Grammar pupil has had over 800,000 hits and was asked by Surf to help direct a tongue-in-cheek video based around Fifty Shades, called Flirty Sheets of Surf, based on the research.

The ad for a new washing powder fragrance features a hunk complete with handcuffs, parading around in his tight boxer shorts and mastering the art of cleaning the sheets.

The 27-year-old said: “In my industry I am often made aware of fun, cheeky and sometimes unusual turn-ons, but this is a first for me.

“Seeing the results of the research, it’s refreshing to know that people are so open about having fun and getting a little adventurous with the daily chores.”

The washing powder with its scents of rose, jasmine and sandalwood is a far cry from the 18-rated and at times extremely sadomasochistic Fifty Shades.

But like Christian Grey, the half naked laundryman is still “sure to make an impression” according to Surf manager Katy Holder.

Based on the book by E.L. James which sold over 100 million copies, the film follows naive student Anastasia Steele (Dakota Johnson) who goes to interview a wealthy and handsome entrepreneur (Jamie Dornan) but finds out all about his dark desires.

Flirty Sheets Of Surf can be found on YouTube.