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Sport

Sheppey United manager Ernie Batten looks ahead to FA Cup First Round clash with League 2 Walsall at Holm Park on Friday night

By: Luke Cawdell lcawdell@thekmgroup.co.uk

Published: 05:00, 01 November 2023

Updated: 10:35, 01 November 2023

Sheppey United’s FA Cup run could set the club up for generations to come.

The Ites - the lowest ranked team left in the competition - have never been to the First Round before and Friday night’s sell-out with League 2 Walsall is live on TV.

Sheppey manager Ernie Batten can’t wait for their big night in the FA Cup Randolph File

More: Striker’s fitness battle ahead of big match

Ernie Batten has guided Sheppey through five qualifying ties - starting in the Preliminary Round on August 19 - to get to this stage. With prize money, gate receipts and around £50,000 for a live broadcast, the club might be looking towards a six-figure profit.

But it’s not just the money that is important.

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Club director and manager Batten said: “It puts you in the spotlight and sets you up for many, many years.

“We had over 1,200 supporters there in the last round, lots and lots of youngsters. They will have a memory of that and they possibly become the next generation of Sheppey United supporters.

Sheppey keeper Aiden Prall picks up penalty shootout matchwinner Jacob Lambert Picture: Marc Richards

“It is a generational thing, it really enhances the club, certainly in this day and age with social media and the rest of communications now even more so. That is the fantastic thing we can take out of it.

“We’ve had non-stop requests for interviews, we’ve got the game live on TV, it is just a whole new ball game plus also the financial side is massive for us.”

The club’s management are set to host a press conference on Wednesday night ahead of the match as they get a taste of the big time.

Batten has cut short a pre-arranged business trip especially to make sure he can take training ahead of the game and be there for the big occasion.

Sheppey reached the first round of the FA Cup with a penalty shootout win over Billericay Picture: Marc Richards

The finances have been a big boost for Sheppey, having started the season with the departure of their chairman Matt Smith, and much-needed sponsorship. Batten admitted his players had to take a pay cut.

He said: “At the start of the season we were a bit short in terms of sponsorship, with the old chairman leaving, we have had to pick up the reins.

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“A lot of things had to be sorted out, we got back on track and it couldn’t have come at a better time for the club.

“Financially it has been massive for us, equally fantastic in terms of raising the profile of the football club.”

The Ites picked up over £9,000 in prize money for seeing off higher-ranked Billericay Town in the Fourth Qualifying Round, taking their total prize winnings to over £22,000. Gate receipts and additional commercial revenue will also help swell the coffers.

Sheppey’s James Bessey-Saldanha celebrates their FA Cup Fourth Qualifying Round replay win over Billericay which set up a televised tie with League 2 Walsall on Friday Picture: Marc Richards

A fan-zone at neighbouring AFC Minster has been put in place for those who are unable to attend on Friday, after all available tickets were quickly snapped up. For those staying indoors, they can watch live on ITV4. Kick-off is at 7.45pm.

Batten said: “We were inundated with requests for tickets and sponsorship but first and foremost we looked after our most loyal supporters, making sure they can gain entry and then also capitalising on the commercial side of it.”

Season ticket holders and those who had attended recent games at Holm Park were given priority access to tickets but the club recognise not everybody who wanted to attend can.

The club said: “We appreciate the huge disappointment there is amongst the supporters who unfortunately could not get a ticket for the FA Cup fixture against Walsall.”

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