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Gillingham boss Steve Lovell was left frustrated on Saturday as his side failed to make their chances count.
Lovell’s side had more possession and more chances at goal than hosts Bradford but left with nothing.
The manager said: “One word I used in the changing room afterwards was frustration.
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“We gave it a good go, we played well, we had a lot of possession, a lot of attempts at goal but just didn’t finish it off.
“I am just disappointed because the performance deserved more than we got.
Report: Bradford City 1 Gillingham 0
“They’ve worked so hard and did everything that was asked of them but we just couldn’t get the ball in the back of the net.
“All clubs have days like that. If we weren’t creating I would start to worry. We were getting balls into the box and winning corners and free-kicks. We just didn’t finish it off.
“That is the way it is, they have a shot at goal, one on target all game and it goes in. I am disappointed for the boys, they deserved to get something out of that game.”
Dominic Poleon was the man to win it, scoring three minutes into the second half,
“It was a good finish,” said the Gills boss.
“We gave the ball away in midfield and we allowed them too much time on the ball. He was able to turn and get his shot in. It was a good goal, you can’t argue with that,”
Lovell was appealing for a penalty just before the break, after a foul inside the box on Conor Wilkinson, but the referee waved play on.
Asked to comment, Lovell said: “I spoke to the referee at half-time and he said it was six of one and half a dozen of the other. Conor pushed their fella and apparently he pushed him back.
“He gives the decisions that he wants to give. He didn’t give it so it’s not worth going on about it. It’s gone. I am just happy with the way the boys performed.”