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KM Group multimedia supported charity and community causes to the value of £2.69m over the past year.
Figures released by the media group’s in-house KM Charity Team show just how far the combination of coverage, support, and the organisation of KM-branded charity activities went towards helping some of the most deserving causes across the county during the last 12 months.
Chairman Geraldine Allinson said: “KM Group is fully committed to supporting Kent and Medway charities across all our media. I am delighted that the figures for the last year once again demonstrate this.
“I believe that no other media company in Kent can come anywhere near KM’s dedication in this area. Thank you to our readers, kmfm listeners, customers, the KM Charity Team and all my colleagues for making this possible.”
Charities have said that by linking up with the papers, kmfm and KentOnline, they have enjoyed growth from the publicity generated by extensive press coverage, which has encouraged donations.
Some of the highlights of the community fundraising included the KM Big Bike Ride in east Kent which raised £20k for charity, KM Dragon Boat Race in Maidstone raised £75k for good causes, abseil challenges in Canterbury, Maidstone and Folkestone, raised £40k, KM Assault Course Challenge in Dover which raised £10k for charity and KM Big Charity Quiz events in Medway, Ashford, Canterbury and Maidstone which raised £35k for good causes.
Additionally, media space has been given over to promote charity events, valued at a total £2.26 million.