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A campaign to get children excited about reading will be launched on Valentine's Day using the slogan #BeABookLover.
Children, parents, school staff and business leaders telling organisers which is their favourite book and why have the chance to win family tickets to a number of south east attractions.
Run by Buster's Book Club, the school reading reward scheme, the campaign aims to celebrate the fantastic printed and digital books available excite the imagination.
Simon Dolby, from Buster's Book Club, said: "Books can be thought provoking, emotional and excite the imagination. They can be an escape or a platform for learning. Whatever your favourite book, why not share it with the world by using the hashtag #BeABookLover when you post on social media and you could win a prize.
"Telling us what you love to read might help others to discover your literacy treasure."
Buster's Book Club staff will monitor Facebook and Twitter to check on use of the #BeABookLover hashtag but also request that @KMCharityTeam be tagged in posts to help them keep track of entries.
In Kent the campaign is supported by Specsavers, Three R's Teacher Recruitment, Kent County Council, Medway Council, London Borough of Bexley, Orbit, Golding Homes and Leeds Castle. In Sussex the scheme is backed by 3D Recruit and Kreston Reeves.
To find out more or to submit an entry without using social media, simply email charityteam@thekmgroup.co.uk