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I'm a Celebrity winner and Cinderella star Joe Swash visited our Medway HQ today to back our Christmas campaign.

More than £4,000 has already been raised by Medway residents eager to help the Oliver Fisher Special Care Baby Trust raise its target of £25,000 to boost the care of sick children just starting out on life.

Joe took time out from preparations for the latest night of his pantomime run to visit the studios of KMfm for Medway.

He said: "I've got a little boy myself who is just 18 months old.

"If anything happened to him you hope there's enough baby units and enough equipment to look after him.

"It is something that is close to my heart. This is a fantastic cause and I'm more than happy to be part of it.

"That's why I'm giving my 50 p to the Giraffe Appeal."

From Thursrday Medway Maritime Hospital will be selling raffle tickets from its reception, with all proceeds going to the Giraffe appeal.

The £25,000 will be used to buy vital equipment to help premature babies on the neonatal unit at the hospital.

While the Government and primary care trusts provide the unit and pay for the staff, the money to equip and staff a large intensive care unit is never enough.

As a result, the trust was formed to raise additional funds for equipment.

But with the number of babies being looked after by the unit increasing, the cost of equipment rising, and NHS budgets being tightened, the trust needs even more money.

The raffle prizes include free venue hire for The Roffen Club for up to 70 people, two free tickets to Diggerland and a £100 voucher for Shozna Restaurant, Rochester.

Tickets are available at the reception between 9am and 4pm today (Thursday) .

The draw will take place on Monday, December 22.

The Medway Messenger and our sister radio station KMfm for Medway is calling on readers and listeners to help the appeal. If every one of our 60,000 readers gave just 50p then the Giraffe Appeal would not only make the £25,000 it needs to raise, but also an extra £5,000 to buy or upgrade vital equipment for the unit.