NEW research released by the National Association of Estate Agents (NAEA) shows a strong sense of community and a good local pub are least important when assessing the attractiveness of an area in which to buy a residential property.

The research, conducted among NAEA experts across the UK, found that times are definitely changing with good local schools, transport links and local amenities beating pubs, parks and community spirit hands down.

Peter Bolton King, chief executive at the NAEA said: "These findings are, in some ways, a sad reflection on the way times are changing.

"When you consider that for most people their 'village' is contained within their mobile phone or email contact list, rather than the local neighbourhood, it’s hardly surprising that people don’t prioritise the personality of the 'physical' community where they live.

"With this in mind, those looking to sell property ought to look closely at which attributes in the area match the changing needs of property buyers today. The research clearly demonstrates physical attributes of a home and local area infrastructure are becoming increasingly important."

The research also found properties with off-street parking and a new kitchen are far more attractive to buyers than those with landscaped gardens or conservatories. In fact, conservatories came second last in the poll of desirables.

According to the survey, clutter, pets and dirty work surfaces were the factors most likely to put off buyers. Other deterrents included dirty dishes in the sink, unmade beds and children running around.