IT'S said that every picture tells a story and that people are drawn to what is attractive - and that includes property, according to FPDSavills.

Buyers are drawn towards an attractive property, depending upon our personal tastes whether that is a country manor, a chocolate box-style country cottage or a hi-tech modern apartment.

We all have our own perception of the ideal, but what we need is a strong image to attract our attention. Photographs are all important in selling or buying a property. It doesn’t matter what marketing methods are employed and even when we work within the confines of price and location, it is the pictures that capture our attention first.

This was illustrated with a recent property marketed by FPDSavills in Cranbrook.

The property had been on the market for some time with another agent. The photograph used did not show the property in the best light and there seemed to be no interest from the buying public.

However, once new high quality photographs were taken for the property, in order to give a much better perspective of the house and show its real potential, the enquiries came in quickly and it was sold in no time.

William Peppitt, from FPDSavills in Cranbrook, said: “Presenting the property in its best light is crucial. Discerning buyers do not waste their time looking at properties that do not seem to measure up or have poor photography.

“They expect to see a quality photograph and a quality brochure for something that it is worth viewing. It is simply a question of best practice whatever medium is used to demonstrate the property.

“We have a duty to our clients and potential purchaser clients to show the property to its best advantage and to present the facts to match vendor and purchaser with their needs. We are bound by the Property Misdescriptions Act and the days of over exaggeration are long gone.”

He added: “It achieves nothing in real terms and we are professionals providing a professional service to busy people who want results.

“So, if a picture is a magnet to view, the property photo is all important and we need to get it right.”