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The Viva is dead, but long live the Viva, says Vauxhall as it unveils a brand new affordable small car – albeit without prices.
The Luton-based company is resurrecting the Viva name, last seen on cars made between 1963 and 1979, for a new supermini based around 'durability' and 'practicality'.
It sits between the city car and supermini segments in size, at around 2cm longer than the Hyundai i10 and 18cm longer than a Volkswagen Up.
However, its real selling point is likely to be price. Vauxhall has developed it to fend off the likes of the ultra-affordable Dacia Sandero, as well as strong opposition from Kia and Hyundai – although since the Viva project was signed off the Koreans have crept upmarket a little.
Vauxhall has chosen not to reveal prices at this time, much to the frustration of driving schools everywhere.
The Viva will be available with a new three-cylinder petrol engine producing 74bhp, as well as wheels ranging from 14-16 inches and full smartphone connectivity for both Android and Apple devices.
“Short, crisp and full of character, Vauxhall’s new entry-level model is a ‘proper’ small car and will hold great appeal in this rapidly growing sector,” said Tim Tozer, Vauxhall’s Chairman and Managing Director.
“On sale next year at an extremely attractive price point, Viva joins new Corsa and Adam in a compelling small car portfolio, giving Vauxhall an unrivalled position in the small car market.”