People who are in a permanent state of anger and indignation will no doubt welcome the launch of yet another social media ‘discussion’ platform, named Threads.

Essentially Twitter without Elon Musk or the blue bird, Threads is described as a "text based conversation app", where “communities come together to discuss the topics you care about.”

Good luck with the “coming together” bit, which is either sweetly optimistic or a poor joke by the marketing department. I suspect the word “discuss” will come to cover a multitude of sins and, iIf the usual tone of social media debate applies, ‘Threats’ may prove to be a more suitable name.

Chief executive Mark Zuckerberg says: “The goal is to keep it friendly. I think it’s possible.” Again, a noble intention but, give it a few weeks and I suspect the platform will be infested by the usual opinionated bores and political tribalists, bickering and trading playground insults.

Does the world really need another soapbox for the likes of Nigel Farage, Carol Vorderman, Laurence Fox and Alastair Campbell to indulge their performative idea of ‘debate’, where the main aim appears to be ‘triggering’ your opponents and dehumanising them in the name of social justice and electoral gain.

Some will no doubt be delighted at the prospect of a second Twitter, although it might take a while for the 21st century verb ‘tweet’ to be overtaken by ‘threaded’ (eg: Gary Lineker threaded his disgust at the government’s new immigration policy).

Of course, many users are claiming loftily that they’re finished with Twitter but few will actually manage to wrench themselves away (they all said the same when Musk took over).

To anyone around my age, the word Threads will forever be associated with a terrifying TV drama from the early 80s, showing the impact of a nuclear bomb strike on the city of Sheffield.

Given that people on social media can expect to be daily terrorised and eviscerated for the amusement of others, it seems strangely fitting to name the lastest app after this bleak slice of Cold War entertainment.