"If anyone's unsure when their kids return to school after the holidays - Center Parcs have this handy tool” so says the viral joke, which shows a screengrab of a booking page, two trips a week apart and a £520 price difference because one is in August and the other September, when classrooms open and all holidays instantly become half the price.

It’s a meme that reappears on the internet annually at the start of term - as cash-strapped parents roll their eyes and recount the cost of summer as they hustle their offspring back through the school gates.

It is of course dynamic pricing - or surge pricing - and there’s no family in the land with school-aged children (or a teacher in the family) that isn’t brutally aware of the concept of supply and demand.

But its use in pricing tickets for Oasis’ reunion tour has caused a considerable stir after wannabe concert goers, who spent hours in virtual queues, eventually found prices were hundreds of pounds more than initially advertised as demand for the gigs crept up.

Whether it be flights, holiday accommodation, airport transfers, theme park tickets or car hire - families know that wanting something in peak times commands peak prices.

We’re forever braced for advertised prices that promise a very reasonable-sounding “from X amount per person” to eventually be double and triple that when it comes to the crunch.

And we’ve had no choice but to suck it up and get on with it if we desire a holiday or even sometimes just a day out - particularly since taking our children out of school essentially became illegal and put an end to any chance of a cheap break at home or abroad.

Parents are also often told it does them a favour - as those who don’t need to travel during the school holidays are put off by the higher prices and pick another time instead - leaving more space, choice and availability for the people that do.

Neither is it the first time dynamic pricing has been used for music gigs either - Adele’s summer residency in Munich was subject to similar pricing structures as were UK concerts performed by former-boyband member Harry Styles.

One might argue its impact on the pockets and wallets of middle-aged men is why it has now managed to garner so much attention, make it to the top of the Prime Minister’s inbox and forced a pledge to investigate the practice.

That said - if the Noel and Liam effect can ultimately knock a grand or two off next year’s August family holiday I’ll definitely, maybe, become a fan.