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Rishi Sunak was left squirming in an uncomfortable interview with Laura Kuenssberg in which he ducked and dived crucial questions about the NHS.
Alongside attempting to deny the health service was 'in crisis' and refuting Royal College of Emergency Medicine figures suggesting 500 patients are dying each week because of delays, was his refusal on Sunday to answer whether his family has a private GP.
Perhaps the answer lies in his avoidance? Instead of a simple yes/no he ran away from the question with various lines including that his dad was a doctor, he doesn't discuss his personal life, he comes from an NHS family and, my favourite and most infuriating, 'it's not really relevant'.
Except, Rishi, right now it is. And my gut instinct is if you'd used an NHS service in the last few months you'd have been shouting reassuring words from Number 10's rooftop. Rather like John Major did, crediting the service with saving his life and his leg after a car crash, while David Cameron once said 'The NHS is vitally important to every family in this country. It certainly is to mine' in reference to the care given to his disabled son Ivan.
The issue here is two fold - honesty and transparency for starters.
Wealthy people regularly pay for private services - be it education or healthcare - which they perceive to be better or at the very least reliable. Equally I don't expect the Prime Minister of Great Britain has to play fastest finger first with surgery phone lines at 8am while staring anxiously at a desperately sick child. There must be some perks to the job for sure so why not just be up front about it?
No doubt those who've found themselves anxiously parked at number 37 in the queue would also pay if they could while I'm sure there's an argument that says private patients support the NHS by freeing up space.
'Our only chance of recovering the NHS rests with the PM - if you know you won't step foot inside an NHS hospital unless it's for a photo op then you're probably somewhat detached...'
But what doesn't help right now is having a leader who hasn't got the lived experience of the majority. And we're not talking about whether Rishi is a man of the people who enjoys an occasional Wetherspoons pint or the odd Greggs sausage roll.
But someone who risks sharing the fear of being told there's no more GP appointments, that the lump or bump which needs investigating can't be looked at for a month, maybe two, or who knows someone who waited to be seen by A&E for more than 12 hours like 40,000 people did in November.
Like it or not, our only chance of recovering the NHS and its exhausted workforce rests with this current PM and his government. And if you know that you (or someone you love) will never need to step foot inside an NHS hospital - unless it's for a photo op - then you're probably somewhat detached from what it really means if it's left to collapse.
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