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An opportunity to sit in a corporate box for a One Direction concert is being auctioned to raise funds in memory of a toddler who died in his sleep.
Rex Gooden died in February, aged just 21 months. The cause of his death is unknown.
Camilla and Paul Gooden began fundraising in the months after and so far nearly £80,000 has been raised for The Lullaby Trust.
The charity is dedicated to saving babies' lives and supports families shattered by the death of a child.
The funds raised through the One Direction auction will be donated to the Sudden Unexplained Death in Children charity, which works to increase awareness of cases like Rex's.
The Conway Charitable Foundation kindly donated its corporate box at the O2 Arena, which is in a prime centreal position, for the upcoming show.
So far more than £2,000 has been bid for the seats.
Mrs Gooden, said: "As parents we are passionate about helping raise awareness for this truly amazing charity, which supports families like ours in the US and 14 countries including the UK.
"It also helps fund vital groundbreaking genetic research, which we hope will in the end stop this happening to healthy toddlers and children. We would like to raise £30,000 for this worthy cause.
"We want to turn tragedy into triumph for Rex" - Camilla Gooden
"On average 19 toddlers die a year in UK and Wales from SUDC. We want to turn tragedy into triumph for Rex."
The Gooden couple, from Brasted, have also organised a musical celebration in Rex's memory.
The concert, which has completely sold out, will take place on Saturday, September 12 at St Martin's Church in Church Lane Brasted, where Rex's funeral was held.
The show, which will feature talented local young artists and winner of Holland's Got Talent, Amira Willighagen, will run from 4.30pm to 6.30pm.
For more information about the auction and the musical concert contact Mrs Gooden on 07702079089 or camillafone@gmail.com.
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