A former Sheppey rugby player and coach has won an army of new fans after posting a video which displays his somewhat softer side.

Peter Olliver attracted a scrum of interest after squeezing into his girlfriend’s high heels for an outrageous remake of the Money Supermarket.com commercial.

In the TV ad, a man struts along a street in jacket, tie and killer stilettos while miming to the Pussycat Dolls hit, Don’t Cha (wish your girlfriend was hot like me).

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His bum-wiggling dance routine stuns passers-by and ends with a breathless Sharon Osbourne, sighing: “You’re so Money Supermarket.”

Peter’s audience was restricted to girlfriend Kerrie Gibbons, who held the camera while he sashayed and pouted for all he was worth at the pair’s home in Seathorpe Avenue, Minster.

It was a spur of the moment performance, but a lasting hit, attracting nearly 10,000 views since it was posted.

Peter, 43, a former firefighter, now coach at Thanet Rugby Club, insisted no drink had been taken before his camp-tastic cabaret.

Watch: Peter's advert spoof

He said it was in response to friends commenting on his likeness to the advert’s sultry star-turn.

The dad-of-three, said: “A couple of people said ‘that bloke in the advert reminds me of you’ because we’re both bald.

“I saw it for the first time on TV when I came home from work one night, and I just said to my girlfriend, ‘come on, let’s do it’.

“I put on her high heels – although I had to cut the backs out – wore a suit, shirt, tie and rugby shorts and went for it.

“Afterwards, I put it on my own Facebook page, and all of a sudden it went mad.”

Peter, an instructor at Maidstone fire station, said response from red-blooded work and sporting colleagues has been fairly unanimous.

“They think I’m mental, but it’s a one-off,” he said.

Peter joked that the video showed he wasn’t afraid of getting in touch with his feminine side.

He said the 17-second clip had prompted others to follow his glamorous lead.

“People at the rugby club have started nominating each other to do it on Facebook, just like the ice bucket challenge,” he said.