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Stunned shoppers watched as a van burst into flames.
The white vehicle was on fire near the Morrisons roundabout at Neats Court, Queenborough, next to the Aldi distribution centre.
Eyewitness Amy Atouguia-Evans said: "It was awfully scary to drive past. My eldest daughter was really shaken up. I hope everyone got out safely and is OK."
Fire video by Tam Brooks
The fire broke out just before noon. Flames and plumes of black smoke could be seen billowing from the vehicle.
A spokesman for Kent Fire and Rescue Service said: "We were called to the scene of a vehicle fire near Thomsett Way in Queenborough at around 11.49am. One fire engine was sent to the scene. The fire is now out."