While most of us love the traditional seaside charms of Leysdown-on-Sea, it left one celebrity visitor less than impressed.

When starring in the pilot for a new reality show, Simon ‘Showbiz’ Gross described the coastal village as a “s*** hole” and the “pits of the earth”.

The Big Brother 16 contestant made the comments as he joined five other famous folks being filmed “whipping up mayhem” as they tried their hands at being landlords of the Talk of the Town pub.

Other celebs that took part were Britain’s Got Talent performer Paul Manners, musician Amrick Channa, rap artist Cream, film actor Tony Fadil, and The Voice entrant and Grace Jones backing singer Angie Brown.

Over the weekend in December, the group worked together to run the pub - doing everything from pulling pints, changing barrels and enjoying some banter with the locals.

Regular Talk of the Town landlords Jackie and Chris Prime were tasked with putting the stars through their paces and then choosing a winner.

Video: Simon Gross gives his verdict on Leysdown

The show, which is set to be picked up by a major TV network, is being produced by Jim Lewis, Danny Howard, Gareth Fient and Melody Munday, and could hit our screens in the coming months.

Last Friday, dozens of people packed into the pub to watch a 20-minute taster of the pilot, with the cast even dropping by to say ‘hi’.

Co-producer Mr Lewis, who starred in ITV series Deals, Wheels and Steals, said of the screening: “It went really well.

“There were a few locals that were annoyed with Simon because of what he said.

“It was a proud moment for all of us seeing the finished piece.”

But Mr Lewis’s reality television endeavours don’t stop there - he is currently working on another celeb-filled programme.

The show called Celebrities Gone Wild, which has yet to be filmed, will see 10 A-listers taking a package-holiday to Tenerife where they are expected to get up to all sorts of drunken shenanigans while rubbing shoulders with members of the public.