If the thought of eating insects bugs you, then the success of one Kent company may come as a bit of a surprise.

Ben Bartlett of Sittingbourne had been showing off exotic animals at children's parties when he decided to put scorpion lollipops into the party bags.

They became so popular he founded Bush Grub, which specialises in edible creepy crawlies.

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After securing a meeting and presenting the products to ITV bosses, the company was given permission to use the 'I'm a Celebrity...Get Me Out of Here!' branding.

The 23-year-old said that has had an amazing impact: "We've been in over 100 stores since we've had the ITV link and sold all around the world, it's just been incredible.

"Last year we actually sent a bush tucker trial to the celebrities in the jungle."

So far this year the company has been named Start Up Business of the Year at KEiBA 2014 and Small Business of the Year at the Swale Business Awards.

While some of us may squirm at the thought of eating bugs, Mr Bartlett says there is a serious side too: "At the moment we're using insects as a novelty, but each of them actually contains about 50% protein.

"We're looking at making some health food products from insects so you can get the high protein content but it's not so much a novelty product."

"The UN recently wrote a report about how important it is to start feeding the world and insects are a good way to do that.

Video: KM Group staff try their hand at some bush tucker grub

"They need less land, less water, less food than traditional live stock and are more efficient at turning food into meat."

'I'm a Celebrity...Get Me Out Of Here!' returns to ITV at 9pm tonight.