A family with a young baby were robbed by men in balaclavas in what police are treating as a case of mistaken identity.

The couple and the child were targeted at about 8.30pm in Balas Drive, Sonora Fields, in Sittingbourne as they arrived back from a shopping trip.

As they began to unload their car on Wednesday, three men got out of a grey Toyota car and threatened them.

They demanded drugs and cash while they searched the car, as the couple's young baby was still inside. No injuries were reported.

The group stole their keys, a baby changing bag and items they had just bought from a department store including an advent calendar with beauty products inside and a baby blanket.

Police are now appealing for anyone with any information about the three suspects.

The first was of medium build, about 5ft 5in, wearing a balaclava and a dark padded jacket.

A second man was about 6ft, well-built and wore a dark hooded top with a black jacket and white zip and also had a balaclava.

The third was in his 20s, 6ft, slim, had dark hair and was clean shaven and wore a red hooded jacket.

"While these incidents are rare they are still very frightening..." - Sergeant Marc Makin

They are believed to have been in a grey Toyota car.

Sergeant Marc Makin from Kent Police’s Criminal Investigation Department said: "We are treating this as a case of mistaken identity as the offenders demanded drugs and cash from a young family who had just been on a shopping trip.

"While these incidents are rare they are still very frightening for those involved.

"I’d like to hear from anyone who has information or who thinks they saw the suspects prior to or after the incident. I’d also like to hear from any motorists who may have captured the suspects' vehicle on their dash cam."

Anyone with information can call the police on 01795 419119 quoting 07-1614 or Crimestoppers anonymously on 0800 555111.