The most successful day in Sittingbourne for years - that’s how the switch on of the town’s Christmas lights has been described by organisers.

It seems the introduction of a High Street market did the trick and attracted thousands of people in the run-up to the event.

The road was closed to traffic from 9am on Saturday to allow stallholders to set up before trading began at 10.30am. The extra footfall also helped boost trade for independent shop owners.

Sally Reeve, owner of Baileys Coffee Shop and Sandwich Bar, said: “I would love to see the format replicated next year as well as other events in the town throughout the year.”

Michael Prizeman, manager of Autowash, said: “The Christmas Lights Association did a fantastic job.

“I’ve worked in the town for 27 years at various outlets so I’ve seen a lot of light switch-ons but this is the best one I’ve been involved with because it was an all-day event as opposed to being at the end of the day when traders are thinking about closing up and going home.”

The grotto at the pART shop in The Forum shopping centre was a big hit. So much so that the opening hours were extended and two emergency runs were needed to buy extra presents.

A total of 233 youngsters met Father Christmas and were given a gift for a fee of £2. It will open again at the same location on Sunday, December 15 from 10am to noon and from 1pm to 3pm.

Minterne Junior School pupils, Hollie Hunt and Aaliyah Chin, both aged seven, turned the illuminations on at 4pm.

However, there was some criticism from spectators because not all the lights went on at the same time due to five contractors having to switch them on manually.

Samantha Bryant, a member of the association, said: “I think the numbers that came proved they do want the lights.

“It was completely different and it took everyone by surprise. We will go bigger and better next year.”

• Don't miss this week's Sittingbourne News Extra and Sittingbourne Messenger for four pages of photos from the event.