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Hundreds of runners are set to scale sandy climbs in a mile-long run challenge in Margate.
Red Bull Quicksand will see 750 competitors battle it out along the sands in the seaside town this summer.
But this is no ordinary race as the course will feature a number of sandy hills, giving participants a full examination of endurance.
The man-made sandcastle obstacles will tower over runners, forcing them to climb vertically over the terrain.
Taking place on Saturday, September 1, it will follow a knockout format, with entrants progressing through heats and semi-finals to reach the grand final in what is set to be an energy-sapping day on the Margate dunes.
A spokesman for Red Bull said: "Entries for Red Bull Quicksand, a uniquely brutal one-mile race along the beach on one of England’s best-known seaside towns, is open at Redbull.com.
"Runners and fitness enthusiasts will be able to test their mettle against 750 other competitors in this innovative and gruelling seaside race.
"On top of the obvious challenges that come with running on sand - runners expend 1.6 times more energy on sand than running on a road surface - the course includes a number sandy climbs.
"One mile, how hard can it be?"
Entries for Red Bull Quicksand are now open with an early bird cost of £20 until July 18.
To secure a place, or to find out more, click here