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Dreamland will scrap its entry price when the amusement park reopens in the spring.
The Margate attraction today revealed the park will be free to enter for the opening two months of the season.
Visitors will no longer have to pay the £5 entry fee for the Easter season when the venue reopens on April 6.
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The special offer is for a limited time only and will end on May 24 but allows visitors unlimited entry and can pay per ride.
The park says the promotion is being launched to coincide with a "momentous year ahead" for Margate.
A review of future pricing is set to take place ahead of the summer season.
Non-members can also take advantage of queue jump and discounted wristbands when they book tickets in advance online.
Dreamland members receive unlimited rides and further perks throughout the spring and summer.
Bosses say they hope the offer will attract visitors and encourage a "sense of togetherness" for visitors and residents in Margate as the park also prepares to celebrate Dreamland's centenary in 2020.
Eddie Kemsley, the park's chief executive, said: “2019 is going to be a major moment in Margate’s history.
"Thousands of people will be flocking here for the Turner Prize build-up, many of whom will experience Margate for the first time.
"This is the perfect opportunity to open our doors and give them the warmest welcome possible with free access at the start of the season.
"When people arrive in Margate, we them to feel free to explore every part of the town’s creative core - its galleries, its businesses, its beach and its beautiful vintage amusement park.
"Dreamland also has so much to offer – 24 rides over a 12 acre park – so guests should feel free to spread out their visits over the spring holidays with ease.
"We have some extremely exciting plans for our opening weekend party to announce very soon."
The £5 entry fee - which included one ride or soft drink - was introduced by the park last March for the 2018 season.
The park will be reopen on April 6 for weekends and bank holidays.
Rides are priced between £1.50 and £5 - for the scenic railway.
It will also open from Wednesdays to Sundays during the school holidays.
Visitors can purchase ride wristbands in advance - currently 25% off when bought online on the park's website.
Membership for unlimited rides includes discounts and exclusive membership perks on food and drink and special events all year round.
Ms Kemsley added: “We believe this is the best option for the opening season, and will not only please our current customers but also entice new ones to Margate.
“The park has expanded substantially since it first opened, and we want more visitors to discover everything we have to offer.
“Dreamland is part of Margate’s cultural heartbeat, and we look forward to an incredible 2019.”
For a full list of line ups for one-off special nights and music events - which include DJ Jazzy Jeff and Radio 1's Annie Mac - and to purchase tickets head to www.dreamland.co.uk