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Firefighters have been tackling a blaze at a cardboard compactor at Westwood Cross shopping complex.
The fire started in a yard area away from the main buildings.
A single crew was called just after noon today, using a hose reel to put out the blaze by 12.35pm.
Pictures uploaded to social media showed a large smoke cloud near the complex.
Hundreds of shoppers are said to have been evacuated.
Tim Furrier said: "Total evacuation of Westwood Cross with alarms going off."