With a million-pound EuroMillions ticket yet to be claimed in Thanet, the search for the lucky winners has stepped up a gear.

The campaign to find the winner has escalated since the draw was announced on March 20. The ticket must be claimed before expiring on September 16.

And the National Lottery has teamed up with Ramsgate Brewery to bring a special Just the Ticket ale to the pubs of Thanet to help promote the hunt.

Head brewer Eddie Gadd who decided upon the Euro pale ale with his team, said: “I’ve been in the pub trade for many years and from across the bar I have seen it all: friendships, marriage proposals, births and the occasional death celebrated, in fact all manner of human emotion but we’ve yet to see anyone win £1 million.

"If our Euro pale ale is the catalyst for someone becoming an instant millionaire, I’ll certainly raise a glass to that!" - Eddie Gadd

“If our Euro pale ale is the catalyst for someone becoming an instant millionaire, I’ll certainly raise a glass to that!”

Camelot spokesman Patrick Lisoire said: “The local pub is the original social media. News and gossip can be spread wide and far from these important community hubs.

“Whether popping in for a pint after a day at work or whiling away a few hours in a pub garden with the family, lots of different people from all walks of life will be visiting Thanet pubs in the coming weeks.

“Hopefully some will enjoy a pint of Just the Ticket, hopefully many more will mention it to friends and family and the lucky ticket-holder will be found before the ticket is due to expire.”

The ale is described as a crisp, hoppy, bitter with a continental style with a strength of 3.6%.

Just last year Ramsgate couple Sally Ann Wells and her partner Jerry Gregory won the Lotto jackpot of £1.5 million but didn’t discover the win until a month later.

The arrival of Gadds limited edition brew was welcomed in the Montefiore Arms in Ramsgate by former winners Carly Wiggett and Becky Witt.

Becky, 26, of Greenhithe, said: “We worked together and earlier in the week we had seen a horoscope telling me our star signs to team up.

“We did the EuroMillions lottery together for the first time and picked random numbers on our phones. We landed up winning £336,000.

“We have both bought our own houses, cars and have two dogs each, it’s changed our lives. Hopefully the lucky person in Thanet will come forward!”