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As the world wakes up to the plastic pollution crisis, Dreamland today joins the campaign to raise awareness of the issue with its latest commission for the Mural-by-the-Sea project.
Home of Turner Contemporary and with vast numbers of creatives in the area, Margate has been recognised as a destination for the arts, particularly in recent years.
The second of five commissions for the large billboard within the amusement park is by Daniel Webb, who is based at Margate’s Bon Volks studios.
For one year, Daniel did not throw away any plastic that he used – not even a straw, bottle top or clothing label. This resulted in a staggering amount of plastic being collected.
‘Everyday Plastic’ is a photograph featuring recognisable brands and familiar items in a host of colours, shapes and sizes.
The sheer volume of plastic consumption by only one person is clearly demonstrated, and the piece is particularly prevalent given Dreamland’s location adjacent to Margate’s golden sands on the East Kent coast.
Though abstract and colourful, ‘Everyday Plastic’ is said to raise awareness in an accessible and direct manner.
The piece will be on show from Friday, March 30, when Dreamland opens for the Easter holidays, until May 21.
Daniel said: “What started out as a bit of an experiment has become a pertinent snapshot of the ubiquity of plastic use, and I’m really happy to raise awareness.
"The results are as stark as they are shocking. With the help of photographer Ollie Harrop, I want to show and share with people what a year’s worth of plastic use looks like.
"This simple ambition forms the concept of the piece, which centres around our individual contribution to plastic pollution.
"For me this isn’t about telling people off or preaching at them: my hope is that visitors to Dreamland see the piece and come away with their own conclusions about plastic.”
Mural-by-the-Sea is a 12-month programme which will commission five separate artists to produce five bespoke works of art for a large-scale billboard mural at Dreamland.
Rebecca Ellis, senior creative producer at Dreamland Margate said: “Mural-by-the-Sea is an amazing opportunity for people locally and nationally to put forward ideas and get involved with the cultural goings on at Dreamland.
"We are excited to be working with such a diverse range of studios and artists and can’t wait to reveal this commission to the public.”