Plans for an "unashamedly modern" development on the Kent coast have been branded an "eyesore" by concerned residents.

Developer Jamie Copland unveiled his vision to construct 10 flats above a 100-year-old building currently home to two firms – Dreamland Beds and Lobster Van Hire – in Belgrave Road, Margate, in August.

The house-builder argues the three-storey extension will be a “bold addition” to the area, as it will create three reduced-sized commercial units on the ground floor.

However, Jason Evans, who runs Dreamland Beds and Lobster Van Hire, is fighting the proposals.

"I am the leaseholder of both units, running two businesses serving the people of Thanet for the past 20 years," the businessman said.

"I do not wish to relocate my businesses.

"I am struggling to find suitable premises for them.

"It is fair to say I am not happy."

Papers show the amount of commercial space on the site will be cut by 311 m sq, if the project is given the green light.

This will be spread between a larger unit and two "smaller kiosk-style shops".

Bosses from the architecture firm that devised the plans, Lee Evans Partnership, told KentOnline four months ago deals had not yet been struck for the shop space.

Meanwhile, three other residents have also lodged objections to the scheme.

In a letter urging Thanet District Council to snub the project, local Geraldine Scott argued: "I am deeply concerned at the design proposals which are completely out of keeping with the immediate area.

"The proposals, as they stand, are an eyesore and do nothing to enhance the locality.

"The design should be completely altered."

Fellow neighbour Zacharias Zacharia says he has "deep concerns" about the plans due to the "negative impact [they could have] on our conservation area".

However, Mr Copland believes his development will be regarded as a “landmark” site by passers-by, with the new homes creating “a high-quality housing offer".

“The site is located in the heart of Margate and offers an opportunity to create a statement in the town and act as a catalyst for further regeneration of this location," plans lodged with the local authority argue.

"The design respects the existing building by retaining the façade, but instead of echoing traditional language the design responds to the image of Margate today - vibrant, fun, aspirational and unique.

"It is unashamedly modern and of this time.

"The new proposal would be a landmark building for anyone travelling into the heart of Margate and arguably would be a positive and honest addition to the edge of the conservation area."

Records show the current art deco structure – which is opposite Dreamland Car Park – dates back to the 1920s, when it was originally used as a garage.