St John Ambulance is launching its annual awareness month - Save a Life September – with the release of a comical new video starring Rufus Hound.

The Surrey-born comedian and actor plays a hapless teacher, whose lack of first aid skills leads to disastrous consequences for his pupils and demonstrates why everyone should learn a lesson for life.

And volunteers from the nation’s leading first aid charity are holding a series of free SALS events, all over the South East, demonstrating simple techniques that could help people be the difference between a life lost and a life saved.

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Events will take place in Kent on the following dates:

Saturday, September 5 - Brookside Garden Centre, Seven Mile Lane, Tonbridge from 10am to 3pm

Saturday, September 12 - St Georges Street, Canterbury from 9am to 4.30pm

Saturday, September 26 - Asda, Sturry Road, Canterbury from 9am to 4pm

Rufus Hound said: “St John Ambulance is a tremendous organisation and working with them has been super fun.

“I’m delighted to be supporting Save a Life September. Although the campaign video is funny, the message behind it is serious: it’s never too late to learn how to save a life.

“Everyone should visit the St John Ambulance website, find their nearest free first aid demo and learn the skills that could one day rescue someone close to them.”

Now in its fifth year, Save a Life September teaches thousands of people life saving skills for free, through first aid demonstrations at shopping centres, train stations, stadiums, town centres and distributing 100,000 free first aid guides.

Marita Edwards, schools and community projects coordinator, said: “First aid is for everyone and it’s easy and fun to learn.

“We believe that everyone should have first aid knowledge – and the more people that take part in Save a Life September, the higher the chance that someone will be on hand to help when it’s needed most.”

For more information click here.