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When six-year-old Luca Grose was asked which superhero he'd like to dress up as at school he chose an Asda key worker after being inspired at his local store.
His mum Natalie, who is a regular customer at the Tunbridge Wells store, said Luca had really taken notice of everything Asda workers had done throughout the coronavirus pandemic.
She said: "We were encouraging him to think beyond the fictional superheroes and suggested doctors, nurses and other key workers, like supermarket workers and, as soon as I mentioned that, he knew he wanted to dress up in the Asda uniform. It couldn't be any other store – it had to be Asda!
"He was explaining to me that they were superheroes because they've been keeping everyone fed and have been working while the world 's been upside down."
Natalie contacted the store's customer services team to see if they had a T-shirt he could borrow, and its community champion Janet Gilmore stepped in to help, sending a polo shirt, name badge and lanyard for Luca, who goes to St John's Primary School in Crowborough.
Janet was so touched she also bought trousers, an Easter Egg, sweets, balloons and various other items for Luca out of her own purse.
Natalie said: "He was so excited with the things Janet sent him and so proud to go to school dressed up in the uniform – particularly with his own name badge."
The family are regular Asda customers and Natalie said that seeing colleagues at work on a recent visit made a strong impression on Luca.
"We had been down to Asda the weekend before his superhero day and he had been watching what was going on and had obviously taken it all in," she said.
"I'm so proud of him for thinking of dressing as an Asda key worker – it was really thoughtful of him. He wasn't that keen on the idea of dressing up until he decided who he wanted to be then he was really excited and knew exactly what he wanted."
Janet added: "It's nice of Luca to think of us like that, particularly at such a young age. He looks great in his uniform and it's such a lovely thing that he did."