Shopping centres in Kent have been hit hard in recent years with the rise in online shopping, the pandemic and a cost of living crisis forcing everyone to spend less.

But a recent study has revealed that The Pantiles in Tunbridge Wells is bucking that trend and is one of the best places for independent shops in the UK, with business owners claiming it's "the best it has ever looked".

Research commissioned by American Express revealed the top 10 places shoppers want to visit and support local.

The bustling Victoria Street and West Bow in Edinburgh came out on top, with Stockbridge High Street second on the list.

In at number three was The Pantiles, which even trumped the popular and historic Brighton Lanes, which was ninth.

Maria Musgrove-Wethey, owner of The Pantiles Bride, says it is “fantastic” news.

She said: “We are one of three or four businesses that have stayed here for decades.

“It’s a testament to The Pantiles. I believe it is the best it has ever looked. There are no empty units.”

The bridal store will reach its 27th anniversary next February.

“I think the fact that it is a historic place, pedestrianised and diverse all helps,” Maria explained. “It’s got these beautiful Georgian buildings and is the jewel in the crown of Tunbridge Wells.

“The part of town by Royal Victoria Place looks really sad now.

“But in The Pantiles there are lots of bars and restaurants which I think that takes it back to its original purpose. People can walk along, mingle and socialise."

The Pantiles, previously known as “The Walks” and “The Royal Parade”, was once a well-known holiday destination for gentry and royalty.

It was created after the discovery of a chalybeate with distinctive reddish-tinted mineral deposits which was thought to be good for your health.

During Georgian times, many would travel via stagecoach to the area – looking to escape the hustle and bustle of London and to make the most of the waters.

Now, it is best known for its jazz nights, restaurants and bars.

One of those bars is run by Chloe Barrow. Oliver Greens is part bar and part deli – selling local produce including cheese and chutney, a selection of meats, as well as fresh flowers, fruit and vegetables.

She took over the business from her father, who had spent 14 years in Rusthall.

“It is an amazing place,” Chloe said. “I wouldn’t have my business anywhere else. The events team put in so much effort throughout the year.

“They hold so many great events during the summer, including the Gin & Jazz Festival and weekly markets.”

She added: “There are a lot of tourists who come now thanks to the hotels and Airbnbs nearby.

“The winter months can be a bit slow, but Christmas is always busy.

“People may have heard of The Pantiles but not been. They might pay a visit now we have been voted one of the best.”

A couple doors down is Trevor Mottram, which has been in the town for more than four decades.

The cook shop celebrated its 48th year on Thursday (December 7).

Managing director, Sarah Wood, says it is “nice to be recognised” by such a big company like American Express.

“We are delighted about it, if not surprised,” she said. “We have a good, healthy trading association. People are very proactive along here.

“It can be a bit niche – but independents are niche though.”

Sarah took over the store 25 years ago after her uncle Trevor Mottram retired.

Having been in the area for so long, she has watched The Pantiles change and adapt.

“We have seen it half empty, completely empty and full,” Sarah explained.

“We did go through a phase where we had a lot of empty units. Now there are lots of restaurants and fewer shops.

“You do need a balance, but I’d rather they be full than empty.”

James Booker, shop assistant at Pantiles Cameras, agreed. He has been working at the store for more than 20 years.

“The Pantiles does go through peaks and troughs,” he said. “At the moment business is good.

“The recognition is a positive thing and will remind people we are still here.

“Everyone always has something nice to say about the area – lots of customers remember coming here when they were younger.”

The study was conducted between October and November and alongside analytics company GlobalData.

Each rank was determined by factors including the streets with the highest proportion of independent outlets, as well as the variety of business types, number of visitors and shop occupancy rate.

Alex Green, CEO of RTW Together BID said: “We are delighted that The Pantiles, one of the key sources of pride in Royal Tunbridge Wells, has been recognised as one of the best high streets in the country.

“We will continue to support the town with an aim to seek recognition for all our shopping areas within the town in future years.”

Matt Piner, research director at GlobalData added: “Despite the challenges small businesses have faced over the past decade, this research shows that a wonderfully diverse array of small businesses remain prominent on high streets across the UK.

“These small businesses have endured by offering a broad range of services which meet consumer demands, continually evolving in a nimble and agile fashion, and offering a personal touch.”