Another unnecessarily elaborate football club signing video from Southern Counties East side Rusthall has gone viral.

A tongue-in-cheek production revealed the latest newcomer to the Jockey Farm club and the man behind the videos is delighted that they are being so well received.

The latest dramatic video, revealing the signing of striker Danny Lear, has been viewed over 13,000 times since being put on social media platform Twitter earlier this week.

Jamie Poole, the club’s commercial and media manager, is responsible for putting the videos together. The latest displayed phrases such as “needlessly over-complicated” and “just announce the **** signing!” before revealing former Greenways striker Lear in a Rusthall kit.

Thirty-four year-old Poole, a car trader from Rusthall, has been producing his eye-catching videos for a couple of seasons now, enjoying similar publicity when Tommy Lawrence joined the club last summer.

Lear’s arrival has come with even more acclaim, however.

Mr Poole said: “It’s something we’ve been doing for a couple of seasons now and we’re just trying to replicate what the pro clubs are doing with their signing videos.

“We don’t get to sign the likes of Messi or Ronaldo but we are just trying to raise the profile of the club a bit. Non-league might not get the hype the pro clubs get but I think it is important to try and mimic what they do. It’s been well received.”

He got his own son Zac involved in the Danny Lear signing video. He plays for the club’s under-11s.

It’s another way of trying to bring the club’s youth section closer to the first team which is managed by Jimmy Anderson. The club's youngsters are already regular mascots and he’s also got fellow juniors Jack Nash and Leighton Gillam involved too, with another video that announced the signing of Jefferson Aibangbee.

Mr Poole produces the videos himself, combining his own iPhone filming with sourced material for his latest production. Brendan Kemp is responsible for many of the photos used, including the latest arrivals.

Lear has joined along with fellow front-man Aibangbee who has signed from Forest Hill Park.

That production of his arrival featured the junior players mimicking the finger-on-the-lips celebration that Aibangbee did towards the Rusthall fans when he scored a late equaliser against them in the last game before the lockdown.

Those arrivals come as the club look to get over the loss of their former star striker Luke Adams who has moved on this summer.

Aibangbee scored nine goals in 15 for FHP in the 2019/20 campaign and Lear hit 19 in 27 for Greenways. The newcomers will now hope to live up to the hype and get the goals as Rusthall aim for a return to the SCEFL Premier Division in 2020/21.

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