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Parts of Headcorn are experiencing something of a drought this afternoon after the water supply to the centre of the village failed.
Properties and businesses have been without water since just after 10am.
Liz Coppin, who owns Cut Above Hairdressing Salon in High Street, said the business was still soldiering on despite the lack of liquid.
She said: "I'm not happy about the situation. I think most of the businesses and estates in the village are without water. We've had to go out and buy bottles from Sainsbury's to rinse customer's hair, but even they are running out."
South East Water have confirmed they are investigating the problem at Biddenden Road.
The utility provider has confirmed there is a burst water main at Wick Farm which should be fixed by just after 3pm.
South East Water’s distribution manager Ann Seach said: “We were alerted to a burst on an eight inch diameter pipe in Biddenden Road Headcorn just after 10am today.
“It meant approximately 70 customers were without water while we located the section of underground pipe. Our team are on site now and the repair will be carried out. Meantime, we are planning to redirect water around the network to make sure we can restore supplies as quickly as possible.
“We would like to apologise to our customers for the inconvenience this has caused.”