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Marks & Spencer launch Colin the Caterpillar cake jars

By: Lynn Cox lcox@thekmgroup.co.uk

Published: 20:04, 06 April 2021

Updated: 12:03, 07 April 2021

If you thought Brexit was a divisive topic, just wait until you see what Marks and Spencer have done to Colin the Caterpillar.

Colin has been squashed into a jar

M&S took the lid off its latest creation this evening - and to say it's split opinion would be an understatement.

Colin has been squashed into a cake jar and made available in a single-serve portion.

But some Colin fans have been left horrified by their favourite caterpillar's diminished dimensions.

Michael Hunter said: "The danger here, I think, is it robs jolly Colin, the official Cake of Blighty, of his free-range, happy-go-lucky feel, and replaces it with a sinister dystopianism and the sort of unease previously associated with veal or foie gras

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Luke Addis said more simply: "Blended poor old Colin. Looks like a bushtucker trial!!"

But Lynsay Land was more enthusiastic, tweeting: "Oh god, looks amazing."

Natalie Tate, lead product developer for M&S Cakes, said: "These cake jars are absolutely delicious and are perfect for picnics, lunches on the go – or pretty much whenever you need a sweet fix.

"Gone are the days of picking a cake to suit all tastes – you can now mix and match to suit everyone. Much like an indulgent ice cream tub – there is something about diving straight in with a spoon that make the experience all the more delicious."

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