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If you thought Brexit was a divisive topic, just wait until you see what Marks and Spencer have done to Colin the Caterpillar.
M&S took the lid off its latest creation this evening - and to say it's split opinion would be an understatement.
Colin has been squashed into a cake jar and made available in a single-serve portion.
But some Colin fans have been left horrified by their favourite caterpillar's diminished dimensions.
Michael Hunter said: "The danger here, I think, is it robs jolly Colin, the official Cake of Blighty, of his free-range, happy-go-lucky feel, and replaces it with a sinister dystopianism and the sort of unease previously associated with veal or foie gras
Luke Addis said more simply: "Blended poor old Colin. Looks like a bushtucker trial!!"
But Lynsay Land was more enthusiastic, tweeting: "Oh god, looks amazing."
Natalie Tate, lead product developer for M&S Cakes, said: "These cake jars are absolutely delicious and are perfect for picnics, lunches on the go â or pretty much whenever you need a sweet fix.
"Gone are the days of picking a cake to suit all tastes â you can now mix and match to suit everyone. Much like an indulgent ice cream tub â there is something about diving straight in with a spoon that make the experience all the more delicious."